Why publishing research is like squeezing for ketchup

Submitting research for publishing feels, at times, like squeezing or shaking a bottle of ketchup. No matter how hard you try, nothing comes out. Then suddenly, there is a stream of output. Dear all, today is a good day in terms of research output for final edits and publication.

Thanks for your understanding, support, and encouragement. In particular, thanks to my colleagues at Springer Nature Group, Hult International Business School and especially, the Harvard Extension School Management Capstone class of 2022, AHMED BAQER, and Deacon RJ Dourney for the great collaboration on the Zullee business case.


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